A Secret Weapon For Johnnie Walker Blue Label Ultra
The Ultra bottle is the result of a five-calendar year quest by Johnnie Walker’s operator, Diageo, to discover the most sustainable and lightest packaging feasible whilst retaining the luxurious aura with the franchise and its Specific blend of whiskies, which include ultra-exceptional Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
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As well as external glass makers, the manufacturer rethought all facets of how the bottle is developed, made and transported: from hand-blowing the glass, to employing a teardrop shape which, for The 1st time ever, intended reforming the iconic Johnnie Walker sq. bottle.
As well as redesigning the glass, believed was provided to how the bottle can be designed and transported.
With fewer than 888 bottles produced globally, Every single bottle is individually numbered and offered in a luxury collector’s circumstance.
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The technical challenges that lightweighting provides led us to incorporate several style and design and manufacturing specifications that we could not have envisaged at the start of our journey; within the requirement of a tear fall condition which We now have moulded to nonetheless mimic the enduring sq. form of Johnnie Walker bottles, on the addition of the click here protecting cage to permit for just a round foundation, along with the hand-making and filling of each particular person bottle to avoid damages in manufacturing.
“We took our eyesight to the group of pro glassmakers and all through a 5 calendar year test-and-understand process slowly and gradually found out how to produce tasteful, light-weight glass. The technical problems that lightweighting provides led us to include many style and creation requirements that we couldn't have envisaged Initially of our journey; in the necessity of a tear drop shape which We've got moulded to however mimic the long-lasting sq. sort of Johnnie Walker bottles, into the addition of a protective cage to allow for any round base, and also the hand-producing and filling of each personal bottle in order to avoid damages in creation.”
“Rather than hold this new know-how near our chest, we’re enthusiastic to offer a royalty-free licence to our granted UK patent to the earth.
In whisky packaging, luxury commonly means hefty—Feel thick bottles with hefty stoppers that double as trophies over a shelf. Johnnie Walker would like to upend that thinking and embrace the Idea that lithe is luxurious.
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Dr. Walker sought out liquids from distilleries like Oban, Brora and Royal Lochnagar, in addition to a number of ghost whiskies, very first built in distilleries that have considering that shut.
With our focused center on presenting lightness across every structure aspect, we introduced a specific lattice stopper, a bamboo frame and a protecting transportation box.